The Obama Portraits production ad design for the Art Institute of Chicago
âMade in Chicagoâ became the unofficial slogan of the campaign. In alignment with this message, the Art Institute of Chicago expanded its presence into ad spaces on the cityâs west and south sides, featuring location-specific headlines. This effort marked the largest out-of-home campaign in the museumâs history and led to an increase in local attendance, surpassing pre-pandemic levels.
Custom type for the Art Institute of Chicago
This script was created exclusively for the Georgia OâKeeffe âMy New Yorksâ exhibition at The Art Institute of Chicago. It was hand drawn using cues from OâKeeffeâs own handwriting. The script was used in their print and digital ad campaigns to promote the exhibition.
Keychain coin holders illustrative design for ALDI
As part of ALDIâs brand initiatives, an ongoing series of designs was developed for their signature keychain coin holders. These playful, functional accessories support the brandâs well-known quarter cart return policy, blending utility with a touch of personality.



































ComEd redesign case study
ComEd is the main electric utility provider that delivers power to Chicago and most of northern Illinois. This case study was developed as a proposed brand refresh for ComEdâs logo. It examines the existing use of color, typography, and the signature spark icon, exploring modifications that retain brand recognition while introducing updated visual elements.
Ugly Gerry typeface production for RepresentUS
Ugly Gerry is a font created using the shapes of congressional districts in the U.S. The font by design, aims to demonstrate the absurdity of the gerrymandered boarders that influence our political system.
Logo and brand redesign for Bird & Tale
Bird & Tale was a logo redesign project for a boutique brand that specialized in curating and selling artist made goods. Operating both a small storefront and an online shop, the brand organized its inventory into six key categories: Mementos, Fashion, Gift Shop, Kids Goods, Floral, and Art & Design. The new logo is created in the image of a bird and the home in which it resides. A custom set of icons was also developed for each of the brand's categories.
Made to Chill⢠campaign assets for Coors Light
The Made to Chill⢠tagline for Coors Light emphasizes relaxation and enjoyment, highlighting the beer's refreshing qualities. It conveys a sense of laid-back moments, perfect for unwinding and socializing, positioning Coors Light as the ideal beer for easygoing gatherings and leisure time.
The campaign included the development of endcards for the commercial spots, billboards, social assets, and digital ads, all designed to reinforce the Made to Chill⢠message. A comprehensive style guide was created to establish best practices for language, typography, and visual elements, featuring a custom commissioned hand-drawn âChillâ script and an updated Rocky Mountain background.
Brâncusi Matrix bespoke typeface
This sculptural typeface was inspired by Constantin Brâncusiâs sculptures and dot matrix printing. The typeface, at its core, is made up of circles and ovals. Equal-sized polygons can substitute the ellipses, to create an infinite number of alternate characters. The typeface is best showcased at large point sizes.
Page spread design and illustrations
Design and photography
Poster design for Dream Journal
Logo design