The Obama Portraits production ad design for the Art Institute of Chicago

“Made in Chicago” became the unofficial slogan of the campaign. In alignment with this message, the Art Institute of Chicago expanded its presence into ad spaces on the city’s west and south sides, featuring location-specific headlines. This effort marked the largest out-of-home campaign in the museum’s history and led to an increase in local attendance, surpassing pre-pandemic levels.

 
 

Custom type for the Art Institute of Chicago

This script was created exclusively for the Georgia O’Keeffe “My New Yorks” exhibition at The Art Institute of Chicago. It was hand drawn using cues from O’Keeffe’s own handwriting. The script was used in their print and digital ad campaigns to promote the exhibition.

 
 

Keychain coin holders illustrative design for ALDI

As part of ALDI’s brand initiatives, an ongoing series of designs was developed for their signature keychain coin holders. These playful, functional accessories support the brand’s well-known quarter cart return policy, blending utility with a touch of personality.

 
 

ComEd redesign case study

ComEd is the main electric utility provider that delivers power to Chicago and most of northern Illinois. This case study was developed as a proposed brand refresh for ComEd’s logo. It examines the existing use of color, typography, and the signature spark icon, exploring modifications that retain brand recognition while introducing updated visual elements.

 
 

Ugly Gerry typeface production for RepresentUS

Ugly Gerry is a font created using the shapes of congressional districts in the U.S. The font by design, aims to demonstrate the absurdity of the gerrymandered boarders that influence our political system.

 
 

Logo and brand redesign for Bird & Tale

Bird & Tale was a logo redesign project for a boutique brand that specialized in curating and selling artist made goods. Operating both a small storefront and an online shop, the brand organized its inventory into six key categories: Mementos, Fashion, Gift Shop, Kids Goods, Floral, and Art & Design. The new logo is created in the image of a bird and the home in which it resides. A custom set of icons was also developed for each of the brand's categories.

 
 

Made to Chill™ campaign assets for Coors Light

The Made to Chill™ tagline for Coors Light emphasizes relaxation and enjoyment, highlighting the beer's refreshing qualities. It conveys a sense of laid-back moments, perfect for unwinding and socializing, positioning Coors Light as the ideal beer for easygoing gatherings and leisure time.

The campaign included the development of endcards for the commercial spots, billboards, social assets, and digital ads, all designed to reinforce the Made to Chill™ message. A comprehensive style guide was created to establish best practices for language, typography, and visual elements, featuring a custom commissioned hand-drawn “Chill” script and an updated Rocky Mountain background.

 
 

Brâncusi Matrix bespoke typeface

This sculptural typeface was inspired by Constantin Brâncusi’s sculptures and dot matrix printing. The typeface, at its core, is made up of circles and ovals. Equal-sized polygons can substitute the ellipses, to create an infinite number of alternate characters. The typeface is best showcased at large point sizes. 

 
 

Page spread design and illustrations

 

Design and photography

 

Poster design for Dream Journal

 

Logo design

 

Selected Clients:
Bird & Tale, Chicago Public Schools, Courvoisier, Lettuce Entertain You Restaurants and Midtown Athletic Clubs.

Previously, Wendy worked on projects for ALDI, the Art Institute of Chicago, Campbell’s, Coors Light, CVS, The Field Museum, Firestone, Hillshire Farms, Jim Beam, Kellogg’s, Kraft, Samsung and Walgreens while at Leo Burnett.