The Obama Portraits production design for the Art Institute of Chicago
âMade in Chicagoâ became the unofficial slogan of the campaign. In alignment with this message, the Art Institute of Chicago expanded its presence into ad spaces on the cityâs west and south sides, featuring location-specific headlines. This effort marked the largest out-of-home campaign in the museumâs history and led to an increase in local attendance, surpassing pre-pandemic levels.
STA 2021 Award Winning Campaign
Custom type for the Art Institute of Chicago
This script was created exclusively for the Georgia OâKeeffe âMy New Yorksâ exhibition at The Art Institute of Chicago. It was hand drawn using cues from OâKeeffeâs own handwriting. The script was used in their print and digital ad campaigns to promote the exhibition.
Sufamelico typeface experiments
A typeface inspired by shapes that appear in my personal work and âla clave SUFAMELICOâ, a Spanish language cipher where the vowels are swapped with their partnering consonants (S & U, F & A, M & E, L & I, C & O) to create coded messages.
Van Gogh and the Avant-Garde exhibition ads production design
The Art Institute of Chicago featured ads across the city for the Van Gogh and the Avant-garde exhibition. Production materials included CTA bus wraps, city billboards, posters, one-page ads on the NYTW magazine, banners for the exterior of the museum and a car wrap in partnership with NASCAR.
Logo and brand redesign for Bird & Tale
Bird & Tale was a logo redesign project for a boutique brand that specialized in curating and selling artist made goods. Operating both a small storefront and an online shop, the brand organized its inventory into six key categories: Mementos, Fashion, Gift Shop, Kids Goods, Floral, and Art & Design. The new logo is created in the image of a bird and the home in which it resides. A custom set of icons was also developed for each of the brand's categories.
Brâncusi Matrix bespoke typeface
This sculptural typeface was inspired by Constantin Brâncusiâs sculptures and dot matrix printing. The typeface, at its core, is made up of circles and ovals. Equal-sized polygons can substitute the ellipses, to create an infinite number of alternate characters. The typeface is best showcased at large point sizes.
STA 2019 Award Winner
Ugly Gerry typeface production for RepresentUS
Ugly Gerry is a font created using the shapes of congressional districts in the U.S. The font by design, aims to demonstrate the absurdity of the gerrymandered boarders that influence the political system.
Project led by James Lee, senior art director and Ben Doessel, copywriter.
2020 ADC Annual Awards
2020 The One Show
2021 Webby Award
2021 Clio Award
Keychain coin holders illustrative design for ALDI
As part of ALDIâs brand initiatives, an ongoing series of designs was developed for their signature keychain coin holders. These playful, functional accessories support the brandâs well-known quarter cart return policy, blending utility with a touch of personality.
Oh Hill Yeah.⢠social refresh and Sammies campaign for Hillshire Farm
Logo design
Made to Chill⢠campaign assets for Coors Light
The Made to Chill⢠tagline for Coors Light emphasizes relaxation and enjoyment, highlighting the beer's refreshing qualities. It conveys a sense of laid-back moments, perfect for unwinding and socializing, positioning Coors Light as the ideal beer for easygoing gatherings and leisure time.
The campaign included the development of endcards for the commercial spots, billboards, social assets, and digital ads, all designed to reinforce the Made to Chill⢠message. A comprehensive style guide was created to establish best practices for language, typography, and visual elements, featuring a custom commissioned hand-drawn âChillâ script and an updated Rocky Mountain background.
Dream Journal poster experiments